It is an unconference, which means that there are presentations throughout the day but they are done by willing attendees instead of pre-planned speakers.

The topics and the presenters are diverse, but will appeal to anyone who works (or has an interest) in technology and the internet. This is an event for web designers, developers, marketers, copy writers, SEOs, sys admins and anyone who operates a business with a web presence to get together and share their knowledge.